Nikon Wants to Get Out of Its Crisis by Leaving Adventures Behind

There are large communities of users supporting the main brands; Many live day by day as if they were part of it. It is comprensible if we understand that they are products that invest in accessories and goals that are inherited over time to new cameras. The money spent makes one be quite loving of what he has, and if above it works, as affiliation grows.

I say it works because I do not think there are many people discontent in different communities, almost all formats and systems offer great quality, and it will depend on the use and the skill of each one that the thing works out, or not so well . The competition more than ever is good in this world, so I personally want them to be all brands tightening to get the best technological and practical level possible. Nikon is not the brand that is best, and we wanted to try to understand what happens.

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Competition is the best thing that can happen in a market. That Nikon is in full health is vital, but he has to prioritize what he knows best

In a market that moves between amateur and professional, Nikon or Canon users are clearly the most numerous, but no less warriors or with more arguments than other well-formed groups.

We have names like Pentax, in a line similar to the first ones, or Fuji, Olympus and Panasonic, embraced to the cameras without mirror, but with a previous baggage that has made them maintain a large number of followers.

The biggest threat for all the mentioned players is Sony, on two levels. First, by selling products across the line of the catalog possible, from the simplest compact to the professional camera. Secondly, by being the leaders in the development and manufacture of sensors, it is the brain and heart of most cameras that make almost all of the aforementioned names. Especially at Nikon.

The news already has a few days, although it smelled of a long time: the compact DL of Nikon will not come to the market. It’s funny, a bit of the market that seems to work relatively well and in which almost all brands want to have their hands on, and Nikon gets out. Canon and Sony are left with one less competitor in this field.

We speak of domestic cameras with aspirations to more, thanks to a great construction and design, good optics, and sensor of an inch. They were announced in January 2016 and appeared in online stores, but since then there has been no news so far that they tell us that they will no longer exist.

The official reason is the fall of the market and the costs of the production of the cameras. Is the reason really there? Possibly, but it is also necessary to introduce the fact that all the sensors of those cameras will be made by Sony, who already has enough work with his, and has not been a year especially good for the production in Kumamoto, plant that is Was affected by the earthquake.

Speculation and dependencies aside, what is a reality is that Nikon will work well their low and medium range SLR cameras, in addition to having a major presence in the professional sector (one step behind Canon here). So if the bills are wrong, better bet on the laying hens.

Nikon has not looked at the ceiling at this time, in addition to evolving its cameras in 2016, getting portents like the D500 – possibly the best APS-C -, or the Nikon D5, has also been getting into new adventures.

Never better, since you have been trying with action cameras like the KeyMission, which unfortunately have had a regular reception. If it already costs GoPro and Sony to struggle with so much Chinese gear, arriving and kissing the saint seems complicated.

There are a couple of recent points in the history of Nikon that we should not ignore to understand their accounts. The first is a widespread failure that was with a star model such as the D600 – they had to make a D610 -, and the other is the malfunctioning of some promising cameras in concept like the Nikon 1 family: fast, mirrorless, and compact, But they did not like it.

Nikon Wants to Get Out of Its Crisis

Since November 2016 we had already recorded that Nikon was going to prioritize in their large cameras, so the previous point – the death of the DL – we almost took it for granted. But there was also a period of changes and restructurings.

More than 1,500 employees were going to start working on the reflex cameras of the house and elements associated with them; The idea is to reinforce points where they can make a difference, such as the creation of objectives. There were talk of 1,000 layoffs, but more than drastically reducing what was really being offered was a voluntary retirement.

This restructuring announced in November last year was to reduce annual costs by 190 million, and curiously was going to last several years and start taking into account from February 2017, just now.

What is the last thing we know? As Nikon itself has made a statement in its home market – in perfect Japanese – in which we confirm more or less that: the company prioritizes in the high-end DSLR, the objectives, and begin to look more at the cameras without mirror. There are no plans to close plants, and there is some interest to get some high-end compact, but not a family Nikon DL style.

That is what I would like it to be, a moment of transformation and that the company will find a better place. Neither are the accounts catastrophic, but it is true that the last nine months have been losses, many of them have to do with the restructuring.

From my point of view Nikon does well not getting to fight with compact that Sony and Canon have more than controlled, in fact the first is the one that would have to do the sensors to Nikon, with the corresponding dependence.

Besides, what difference would they make there? They would make a good product, but as Nikon himself states: they have to be where they can print value.

And value has its history, this year marks 100 years of life and for the lucky ones who are in Tokyo from April 4 to July 1, will be able to see an exhibition with 40 prototypes. We find it interesting to comment on this since many of them are cameras that never came to production. Like the Nikon DL.

These cameras were created to test new functionalities and technologies, and comprise from the 40s to the 80s. The most outstanding thing is to know the prototypes that ended up giving life to some of the most famous products of the house, the Nikon F and F3.